Transform your
business into a brand
people choose.

American psychologist and professor. His research on the science of influence and persuasion has sold over 5 million copies worldwide.

Reciprocity, authority, social proof, scarcity, the principles of ethical persuasion. Cialdini shapes how Be Attractive builds trust across The Actions and The Offer.

British brand strategist and former marketing director at Unilever and T-Mobile. Translates neuroscience and behavioural economics into brand decisions.

People decide on autopilot. Barden's decision science informs The Outfit and The Actions, designing every touchpoint to be easy to process before conscious thought kicks in.

American brand strategist and co-founder of Red Antler, one of the most influential brand agencies for modern startups including Casper and Allbirds.

Build brands people love by knowing the emotional truth behind why they care. Heyward's approach shapes The Heart, where loyalty is born, not bought.

American marketing professor at Wharton School. His research on why things go viral and spread through word of mouth is among the most cited in the field.

Things spread when they have social currency, triggers, emotion, and practical value. Berger's STEPPS framework informs The Scent, how brands build the reputation that travels without you.

American brothers, one a Stanford professor, one a senior fellow at Duke. Their work on why some ideas survive and others die is essential reading for any communicator.

Ideas stick when they are simple, unexpected, concrete, credible, emotional, and story-driven. Their SUCCESs framework shapes The Voice, how Be Attractive builds messages that people remember and repeat.

American designer and brand theorist. One of the clearest thinkers on the relationship between strategy and design, and why most brands fail to connect the two.

A brand is not what you say it is, it's what they say it is. Neumeier's thinking on closing the gap between business strategy and customer experience runs through The Brain and The Outfit.

American brand strategist and former partner at Matchbox. His study of cult brands and the psychology of belonging changed how marketers think about loyalty.

The most powerful brands create a sense of belonging, an in-group where people feel understood and different from the world outside. Atkin's thinking shapes The Heart and The Scent, how brands build tribes, not just customers.

Professors at INSEAD business school. Their research on how companies create uncontested market space has sold over 4 million copies and reshaped competitive strategy worldwide.

Stop competing in red oceans full of rivals, create a blue ocean where you are the only option. Their value innovation framework is central to The Brain, how Be Attractive helps brands escape crowded categories and define their own.